Based on a fictional fantasy/adventure audiobook, The Faraway identity carries the feeling of being in a whimsical remote place. Encouraging an Adult target audience (18-34) to escape reality.

A focus was placed on advertising the identity within a public transport setting as a recent survey revealed that people mostly listen to audiobooks whilst out and about.

Illustrations were used as the main element to bring the story to life and also to give a glimpse of the fantastical world that is The Faraway.