This campaign celebrates Disney’s 100th anniversary by reimagining the magic of both its classic and contemporary advertising. By tapping into nostalgia, it aims to reconnect with audiences aged 20–35 while generating excitement for upcoming projects.

Each poster is designed around different themes reflected in Disney’s productions, showcasing the diversity of their content while promoting their shows. A branded hashtag extends the campaign online, encouraging audiences to share, comment, and interact with the content, fostering a sense of community around the celebration.

Meanwhile, outdoor advertising brings the campaign into everyday life, using recognisable, nostalgic visuals to create an immediate sense of familiarity, spark engagement, and reinforce Disney’s enduring legacy.

Each theme also serves as a curated category featuring related Disney+ content, demonstrating that Disney isn’t just for kids, highlighting the brand’s core values, and showing that there is truly something for everyone.