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Hattitude Brand Identity
Hattitude is a fictional exhibition hosted by the Wellcome Collection in London, UK. Spanning Tudor, Victorian and modern headwear, The Hattitude exhibition explores the role of headpieces through history to modern times. As hats defined a person’s role within society, identity is expressed through portrayals of individuals who embody these roles, shown with the prominence of a magazine front cover to reflect their social perception.

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