Visual identity and packaging design for Reptile World, a family run business based in Norfolk with over a decade of experience producing and supplying reptile food across the UK.

As the brand continued to grow and strengthen its reputation in the industry, a refreshed identity was developed to modernise its look and communicate its purpose more clearly.

Aimed at a 20-35 year old audience and embracing the fact that reptiles are often considered unusual pets, the rebrand introduces vibrant, playful colour palettes, freeform shapes, and leaf-inspired graphics drawn from tropical habitats.

The result is a bold and contemporary identity that reflects the brand’s unique personality, improves shelf presence, and helps Reptile World stand out in a competitive retail environment.