The Pumphouse Hotel identity was inspired by the Crossness Pumping Station.
A mid 18th Century sewage station in Victorian London, built in response to the “Great Stink”. Said event was the insight that inspired the design and the language used.

Making full use of plumbing elements every aspect of The Pumphouse Hotel's identity was designed to carry a friendly and cheerful ambience where people can relax and leave their crap behind.